MAISON MOLLERUS

NATURAL ELEGANCE MEETS CONVINCING QUALITY

The brand stands for elegance, power and a cosmopolitan outlook – expressed in a love of detail in the design of the frames. In conjunction with exceptional quality, Maison Mollerus is a timeless statement of style for women in the 21st century.

TARGET GROUP

Self-assured, elegant and cosmopolitan women aged 35+ who have a fully developed affinity for fashion, travel and luxury goods.

POSITIONING

  • A high-quality collection with the focus on details in the premium segment
  • Feminine and noble elegance, timeless with a subdued branding
  • Style elements from the Mollerus bag collection as characteristic details

COMPETITIVE ADVANTAGE AND CUSTOMER BENEFIT

  • A high degree of individualization through a design that ranges from the classically timeless to the fashionably appealing – inspired by style elements from the bag collection
  • Long life thanks to high-quality finishing and quality made in Europe: Spring-loaded hinges and nose pads from Germany; patented hinges from Austria and acetates from Italy
  • High comfort in wear thanks to light weight, easy fitting and a precise fit in the nose area