O'NEILL

A LIFESTYLE WITHOUT LIMITS

O’Neill was founded in 1952 by the famous surfer Jack O’Neill. It is today considered one of the leading sports lifestyle brands in the world. The eyewear collection offers a zestful choice of prescription frames and sunglasses together with ski goggles for the winter. All at very attractive prices and at the height of fashion.

TARGET GROUP

Lifestyle-focused, young and young-at-heart men and women between 15 and 35 who prefer to demonstrate their own style and attitudes in a fashionable and trendy manner.

POSITIONING

  • “Surfing” as the heart of the brand
  • Fashionable, stylish, cool and functional
  • Very attractive price-performance ratio

COMPETITIVE ADVANTAGE AND CUSTOMER BENEFIT

  • A comprehensive collection with a large choice of sizes and colors
  • Cool and functional products made from high-quality materials such as TR90, acetyl and hypoallergenic metal combinations
  • High comfort in wear thanks to extremely light plastic and polarizing sun lenses